Privacy Policy
Effective Date: 17/08/2026
Last Updated: 17/08/2026
Welcome to The Buy Box India (“The Buy Box India,” “we,” “us,” or “our”). The Buy Box India is a marketplace growth platform being developed for D2C brands and Amazon Selling Partners. Our platform is designed to support marketplace analytics, advertising management, product availability monitoring, reporting, and related marketplace services.
We are committed to protecting the privacy and security of personal information and Amazon-related data entrusted to us. This Privacy Policy explains what information we collect, how we use it, how we protect it, when we share it, and how users can exercise their rights.
This Privacy Policy applies to our website, platform, applications, services, and related business interactions.
1. Information We Collect
We collect information necessary to operate our website, communicate with users, provide our services, and develop and operate our platform.
1.1 Personal and Business Information
Depending on how you interact with us, we may collect:
- Full name
- Business or brand name
- Email address
- Phone number
- Business contact information
- Billing and payment information, where applicable
- Information provided through contact forms, demo requests, or other communications
1.2 Amazon Selling Partner Data
Where an Amazon Selling Partner authorizes our application or services to access information through Amazon’s authorized interfaces, we may process Amazon-related information required for the specific functionality authorized by the Selling Partner.
Depending on the permissions and services requested, this may include:
- Seller account and marketplace information
- Product and catalog information
- Product listing information
- Sales and performance information
- Advertising and campaign information
- Inventory and product availability information
- Pricing and offer information
- Marketplace analytics and reporting information
- Other information made available through the Amazon APIs and permissions authorized by the Selling Partner
We only request and process information that is necessary for the functionality and services being provided.
We do not request access to Amazon data for purposes unrelated to the services provided by The Buy Box India.
2. How We Collect Amazon Data
Amazon-related information may be obtained through authorized Amazon interfaces, including the Selling Partner API (SP-API), when an Amazon Selling Partner provides the necessary authorization.
We do not ask users to provide Amazon passwords or other Amazon account credentials directly to us.
Where Amazon authorization is required, the user is directed through the applicable Amazon authorization process.
The information available to us depends on the permissions authorized by the Selling Partner and the functionality of our application.
3. How We Use Information
We use information only for legitimate business and service purposes, including:
3.1 Marketplace Analytics and Reporting
We may use authorized marketplace data to:
- Provide marketplace performance analytics
- Generate reports and dashboards
- Analyze product and sales performance
- Analyze marketplace trends and performance indicators
- Present advertising and campaign performance information
- Monitor product availability and related marketplace information
- Help Selling Partners understand their Amazon marketplace performance
- Provide insights and reporting requested by the authorized Selling Partner
3.2 Advertising and Marketplace Services
Where authorized and applicable, information may be used to:
- Monitor advertising performance
- Support advertising management and optimization
- Provide campaign reporting
- Analyze advertising-related performance
- Support marketplace strategy and operational decisions
3.3 Service Operations
- We may use information to:
- Provide and maintain our services
- Respond to customer inquiries
- Provide technical and customer support
- Communicate service-related information
- Improve the functionality, reliability, and security of our platform
3.4 Legal and Security Purposes
We may process information when necessary to:
- Comply with applicable laws and legal obligations
- Detect, prevent, or investigate fraud, abuse, or unauthorized activity
- Protect our systems, users, and services
- Establish, exercise, or defend legal claims
4. Amazon Data Protection and Use Restrictions
The Buy Box India treats Amazon-related data as confidential and uses it only for the purposes authorized by the applicable Selling Partner and permitted by Amazon’s policies and applicable law.
We will:
- Use Amazon-related data only for authorized and legitimate business purposes
- Limit access to Amazon-related data to individuals or service providers who require access for an authorized purpose
- Not sell Amazon-related data
- Not rent Amazon-related data
- Not use Amazon-related data for unrelated advertising or marketing purposes
- Not use Amazon-related data for purposes unrelated to the services for which it was authorized
- Not disclose Amazon-related data except as permitted by applicable agreements, policies, authorization, or law
- Take reasonable measures to protect Amazon-related data against unauthorized access, use, alteration, disclosure, or loss
Our handling of Amazon-related data is intended to comply with applicable Amazon policies, including the Amazon Data Protection Policy, Acceptable Use Policy, and applicable requirements governing Selling Partner API access.
5. Data Sharing and Disclosure
We do not sell personal information or Amazon-related data.
We may disclose information only where reasonably necessary for legitimate and authorized purposes, including:
Service Providers
We may use trusted third-party providers for services such as:
- Cloud hosting and infrastructure
- Data storage
- Application monitoring
- Security and technical services
- Customer support
- Payment processing, where applicable
These providers may process information only to provide services to us and are required to maintain appropriate confidentiality and security.
Legal Requirements
We may disclose information when required or permitted by applicable law, regulation, legal process, court order, or governmental request.
Business Transactions
If The Buy Box India is involved in a merger, acquisition, restructuring, financing, or sale of assets, information may be transferred as part of that transaction, subject to applicable legal requirements and appropriate protections.
We do not disclose Amazon-related data to third parties for their independent marketing purposes.
6. Data Security
We take reasonable and appropriate measures to protect information processed through our website and services.
Depending on the nature of the information and our service architecture, security measures may include:
- HTTPS/TLS for data transmitted through our website and services
- Access controls
- Authentication mechanisms
- Restricted access to sensitive information
- Secure hosting and infrastructure practices
- Monitoring and maintenance of our systems
- Measures designed to prevent unauthorized access or disclosure
Access to Amazon-related information is limited according to business need and authorized service requirements.
No method of transmission or electronic storage can be guaranteed to be completely secure. We therefore cannot guarantee absolute security, but we continuously work to maintain appropriate safeguards.
7. Data Retention
We retain information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:
- Providing and supporting our services
- Maintaining business and transaction records
- Meeting legal and regulatory obligations
- Resolving disputes
- Preventing fraud or misuse
- Enforcing applicable agreements
Amazon-related data will not be retained longer than necessary for the authorized purpose, subject to applicable legal, contractual, and Amazon policy requirements.
When information is no longer required, we will take reasonable steps to delete it or otherwise dispose of it securely, subject to applicable retention obligations.
8. Data Deletion
Users may contact us to request deletion of personal information where applicable.
Where an Amazon Selling Partner requests deletion of information associated with their account or authorization, we will process the request in accordance with applicable law, our contractual obligations, and Amazon’s applicable requirements.
Certain information may need to be retained where required by law or reasonably necessary for legitimate legal or security purposes.
For deletion requests, contact:
9. User Rights
Depending on applicable law, individuals may have rights regarding their personal information, including the right to:
- Request access to personal information
- Request correction of inaccurate information
- Request deletion of information
- Request restriction of certain processing
- Withdraw consent where processing is based on consent
- Object to certain processing
- Request information about how personal data is processed
To exercise applicable rights, contact us using the information provided in the Contact section.
We may need to verify the identity of the requester before processing certain requests.
10. Cookies and Website Technologies
Our website may use cookies and similar technologies to:
- Maintain website functionality
- Understand website usage
- Improve website performance
- Remember preferences
- Support website security
Where required by applicable law, we will provide appropriate choices or notices regarding cookies and similar technologies.
Users may also control cookies through their browser settings. Disabling certain cookies may affect website functionality.
11. Website Analytics
We may use website analytics and similar technologies to understand how visitors interact with our website and to improve our website and services.
Any third-party analytics providers used by us may process information in accordance with their own applicable privacy policies and our contractual requirements.
We do not use website analytics to obtain or access Amazon Selling Partner data from a user’s Amazon account.
12. International Data Processing
Depending on the service providers and infrastructure used by The Buy Box India, information may be processed or stored in countries other than the country in which the user is located.
Where information is transferred internationally, we will take appropriate measures required by applicable law to protect the information.
13. Third-Party Services and Links
Our website and services may contain links to third-party websites or services, including Amazon.
These third-party services operate independently from The Buy Box India and may have their own privacy policies and terms.
We are not responsible for the privacy practices of third-party websites or services that we do not control.
Users should review the privacy policies of relevant third-party services before providing information to them
14. Amazon Relationship Disclaimer
The Buy Box India is an independent service provider and is not affiliated with, endorsed by, or sponsored by Amazon.com, Inc. or its affiliates.
Amazon, Amazon Selling Partner API, and related Amazon names and marks are trademarks of Amazon.com, Inc. or its affiliates.
Our use of Amazon services and APIs is subject to the applicable Amazon terms, policies, and authorization requirements.
15. Children’s Privacy
Our website and services are intended for businesses and adults and are not directed toward children under 18.
We do not knowingly collect personal information from children.
If we become aware that personal information has been collected from a child in violation of applicable law, we will take appropriate steps to delete it.
16. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our services, technology, legal requirements, or data practices.
When we make material changes, we will update the “Last Updated” date at the top of this policy and, where appropriate, provide additional notice.
17. Contact Us
If you have questions about this Privacy Policy, our data practices, or a request concerning your personal information, please contact us:
The Buy Box India
Email: official.thebuyboxindia@gmail.com
Country: India
For Amazon-related data protection or deletion inquiries, please use the same contact address and clearly identify the relevant Amazon Selling Partner account or business where appropriate.